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A chief executive of the UK's Domino's Pizza chain who indicated the United Kingdom might have reached maximum pizza demand while diversifying the company into chicken products has been ousted after conflicts with its board.

Executive Transition

Andrew Rennie is leaving after only 24 months in charge, and will be succeeded on an acting basis by the organization's chief operating officer, Frampton, while the pizza giant looks for a long-term chief.

Rennie, who served at the company for over 20 years, had aimed to redirect Britain's leading pizza delivery company towards chicken offerings, commenting in a recent interview there was not “massive growth” left in the UK's pizza market. He said poultry was the quickest rising food category in the world.

Governance Tensions

Sources suggest that there was tension between the CEO and the directors over his focus and management style, although Domino's announcement said he was stepping down “through mutual consent”.

New Product Introduction

In September, Domino's unveiled its chicken-focused offering – which the former chief called a “bold new chapter” for the company – and is piloting it in over 200 locations in the north-west of England and the province.

While the company is still going to roll it out across its extensive network in 2026 as scheduled, it regards chicken products as an addition to its main pizza offerings.

Leadership Statement

Ian Bull, the Domino's chairman, said: “We are confident that there are a series of prospects to drive further growth and profitability in the main pizza segment. We are concentrating on identifying the right chief executive to oversee the disciplined execution of that expansion plan.”

Market Challenges

Recently, the pizza delivery giant, which has millions of users in the UK and Ireland, said transactions declined by 1.5 percent in the third quarter. In the summer, it alerted that the food delivery sector had “become tougher” as it attributed reduced spending in the period before the government announcement and higher payroll outlays for weaker-than-expected sales and a significant fall in six-month income.

Rival chains are also experiencing difficulties. Another major chain announced the closing of 68 restaurants a recently, after the company behind its UK venues fell into administration.

Health Initiatives

Adapting to customer preferences towards better nutrition, Domino's has introduced reduced-calorie items, such as its Thin & Crispy selection of bakes below 400 kcal as well as vegan and allergy-friendly options. A big pepperoni bake has over 2,300 kcal. A big margherita has 2,171, while a small has under 1,000 calories.

Interim Leadership

The interim chief has been with Domino's since 2021, and was formerly with the gambling company a well-known operator. It is thought that she does not want to occupy the CEO position long-term.

She commented: “Our team has a several active expansion and operational projects that we will be focused on carrying out at pace.”

Frampton noted these involved additional efforts on the organization's supply chain and product development, and its rewards program.

Domino's is also in need of a full-time CFO until the spring, when Andy Andrea starts from the drinks company a well-known firm. Until then, Richard Snow serves as interim finance chief.